Ten for Ten Campaign for Ten Years of Stories

In the last 10 years, our pediatric healthcare providers in Alabama have prescribed more than 1.6 million brand-new books to the state’s youngest and most underserved children. That equates to more than 3,000 books each week that find their way into the homes of the neediest children and families throughout the state through the Reach Out and Read-Alabama program.

Programs like Reach Out and Read-Alabama are vital in providing hope to these struggling families through the stories of brand-new books prescribed by their medical provider. Currently, 60 of Alabama’s pediatric practices and clinics serve as program sites in 30 counties, which serve 40 percent of the state’s children under the age of five.

While books are purchased at a significant discount, funding for the program continues to be a challenge.  The last five years has seen funding cuts at the national and state level. Being the only physician office-based early childhood literacy program with instruction to the parent proves to be a great value at $10 per child per year.

We need your gift of $100, just $10 per year, to celebrate the last ten years of providing a foundation of success for Alabama’s neediest children and to expand the program throughout the state. 

“The Alabama Chapter American Academy of Pediatrics Executive Board has challenged each of its members to help reach our goal of $10,000 for the ‘Ten for Ten’ campaign by the middle of November," said Cathy Wood, MD, FAAP, Chapter president.  “Each $100 contribution will fund books and programmatic support for 10 more children for an entire year. Not only will your gift provide young children with books at pediatric check-ups, but it will also support Reach Out and Read-Alabama's unique model of pediatricians delivering to parents the important message of the impact of daily book-sharing on cognitive and language development, which build the foundation for success in school and life."

Donate now at http://bit.ly/2cdzsuo.