Encouraging parent–child book sharing: Potential additive benefits of literacy promotion in health care and the community

A recent study by the NYU Department of Pediatrics provides important new evidence to support intervention programs like Reach Out and Read-Alabama.

• Parents who received both a book and guidance about the importance of reading through Reach Out and Read were more likely to engage in literacy activities with their children through book sharing at home. This relation was not observed in families who only received a book.

• A synergistic impact of additional messaging from different platforms was demonstrated – specifically Reach Out and Read and public library programs.

Over the last nine years, Reach Out and Read-Alabama practices and clinics have participated in a state-wide program, Rx for Summer Reading. This summer for our 10th anniversary,  we are happy to be partnering with the Alabama Bicentennial Committee to share the book, Alabama: My Home Sweet Home to over 2,500 children and their families through this program.  In addition to fun events and activities at participating practices and clinics, children will receive a prescription to participate in the Summer Reading Program at their local library. Visit the Bicentennial Partnership page for more information.

This study reinforces the established evidence base showing that Reach Out and Read along with the same message from community partners like local library partners increases parent engagement in important literacy activities.