Rx for Summer Reading encourages children and families to grow a love for reading

In 2006, what began as an idea - a seed - has blossomed into something beautiful - a flower - over the last 20 years. Just as Lola’s flower garden evolves over time, Reach Out and Read-Alabama has also flourished, planting the love of reading into the minds of children and families across the state the last 20 years.


Reach Out and Read-Alabama is encouraging children and families across the state to "Grow With Us" this summer through its 17th annual Rx for Summer Reading campaign. Inspired by this year's featured book, “Lola Plants a Garden,” the campaign celebrates growth in all its forms, from flowers blooming in a garden to the language, literacy, and relationship skills children develop through shared reading. From June 1 through July 31, participating pediatric health care providers at 62 sites statewide will distribute free copies of the book while encouraging families to make reading together part of their summer routines.

As summer schedules shift and children spend more time at home, Rx for Summer Reading provides families with opportunities to slow down, connect, and create meaningful moments together. Through books and conversations shared during everyday routines, families can help children build vocabulary, strengthen communication skills, spark curiosity, and develop a lifelong love of reading.

Just as Lola’s garden flourishes with care and attention, children thrive when they’re surrounded by conversation, connection, and opportunities to learn. Through Rx for Summer Reading, we’re helping families create those moments together while building the language, literacy, and relationship skills that help children succeed both in school and in life.
— Salina Sowell, Communications Specialist

Over the past 16 summers, Rx for Summer Reading has become a cherished tradition for families and health care providers alike. This year's theme is especially fitting as Reach Out and Read-Alabama celebrates 20 years of serving children and families across the state. What began as an idea in 2006 has blossomed into a statewide network helping children and families build a lifelong love of reading through the trusted relationship between health care providers and caregivers. Much like the garden at the center of this year's featured book, those efforts have grown steadily over time, creating lasting roots in communities across the state.